Words: Miika Räty
Photography Tomas Karike
Posted: 5 January 2022
Polar Product Shoot
Polar puts it down to a combination of expertise in sports, physiology and electronics, coupled with a deep understanding of customer needs. It’s no surprise that Polar has been leading the way in technological innovations and heart rate monitors since 1977.
We helped Polar with their marketing by producing product photos around their brand and watches in various situations. These watches were photographed outdoors in Helsinki mostly using natural light.
The water resistance of all the watches made it easy to be creative with water as we could basically just drop them directly into the water.